Cybertalk that sells by Herschell Gordon Lewis, Jamie Murphy
By Herschell Gordon Lewis, Jamie Murphy
"Pithy, common-sense, how-to-say-it recommendation and knowledge for a medium that's drowning in a tar pit of uninteresting verbosity. learn Lewis and Murphy--and act on it--and you might have a very good shot at creating a sale." -- Denny Hatch, Editor goal advertising journal Interactive trade . . . the area extensive internet . . . E-Marketing . . . Cybermarketing . . . the phrases hold multiplying, like the variety of web pages. such a lot dealers will not be succeeding. yet a number of are. the variation? it is a topic of utilizing the "same previous principles" in a unconditionally new setting, one that is dynamic, rapid, and unforgiving. Cybertalk That Sells is the 1st booklet dedicated to in-the-trenches counsel on crafting revenues messages that paintings within the new global of E-commerce, together with: A street map for navigating the recent medium the right way to increase email that sells What the buzzwords relatively suggest a whole Cyberstarter start-up equipment A finished checklist of the phrases, words, and banners that might promote extra product Easy-to-use ideas and guidance for promoting within the new digital environments concerning the Authors Herschell Gordon Lewis is among the world's ideal copywriters and the writer of over 20 books on the right way to write reproduction that sells extra product. His articles look usually in Direct, promoting, and Catalog Age. Jamie Murphy is a web communications and advertising expert for ATG applied sciences, an "Inc. 500" corporation. His articles on advertising and the hot know-how have seemed within the ny occasions and the Wall road magazine.
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Just bear in mind that more changes loom ahead on the Internet frontier. Few of those affect Rule 1: Speak to the individual, not to a group. Page 9 A Powerful Double-Edged Sword How much would you spend to broadcast your ignorance and stupidity or to alienate customers? Hordes of businesses and individuals are using the Internet to do just that. Most articles and books hyping the Internet fail to emphasize that it is a deadly double-edged sword that can slice open the wielder as well as the target.
Each digital community creates its own culture, its own protocol, and its own substance. Pick a topic and more than likely a listserv or Page 16 usenet covers it or something similar. Listservs and usenets, while technically different, serve the same purpose. Both permit anyone with an e-mail capability to join an electronic discussion group. Any group member can post (jargon for sending an e-mail message, or for the message itself) to every other group member. Groups range from a handful of members to thousands.
Just Plug and PlayNo Experience Necessary Describing e-mail is fairly straightforward. You use a computer to send messages via the Internet. People who can grasp the basics of what a computer or even a fax can do can also perceive e-mail's capabilities without ever seeing it perform. Sending e-mail the first time is fun, but the fun is based on noveltythe experience is pretty much what was expected. And we all know how short the life of novelty can be. Not so the World Wide Web. Let's take just a couple of minutes to look at the Web.