Contextual Design: Defining Customer-Centered Systems by Hugh Beyer

By Hugh Beyer

This e-book introduces a customer-centered method of company via displaying how information collected from humans whereas they paintings can force the definition of a product or technique whereas aiding the desires of groups and their corporations. it is a functional, hands-on advisor for somebody attempting to layout structures that replicate the best way shoppers are looking to do their paintings. The authors built Contextual layout, the strategy mentioned right here, via their paintings with groups suffering to layout items and inner structures. during this ebook, you will find the underlying rules of the strategy and the way to use them to diversified difficulties, constraints, and organizational situations.

Contextual layout allows you to
+ assemble distinctive info approximately how humans paintings and use platforms
+ advance a coherent photo of an entire shopper inhabitants
+ generate platforms designs from an information of shopper work
+ diagram a suite of latest platforms, exhibiting their relationships, inconsistencies, redundancies, and omissions

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Sample text

He knew other engineers would buy smaller computers if they were available and invented the first minicomputers. Dan Bricklin learned accounting while getting his MBA. He knew accountants would use automated spreadsheets and invented VisiCalc. These entrepreneurs responded to their experience with potential customers by designing systems to meet their needs. These pioneers also knew how to see how the implications of their customer knowledge and the possibilities of technology could transform the way people work.

This is the challenge for Contextual Design: to make a design team's understanding of their customer explicit and give them enough distance to see the work practice as a whole, across the business or across a market. Yet at the same time, the process must keep the design team thoroughly grounded in the knowledge of what's real for their customers. THE CHALLENGE OF DESIGN IN ORGANIZATIONS Who gets to say what a system will do? Is it really the marketing department or systems analysts saying, "Build this," with the engineering team just following their specification?

He knew accountants would use automated spreadsheets and invented VisiCalc. These entrepreneurs responded to their experience with potential customers by designing systems to meet their needs. These pioneers also knew how to see how the implications of their customer knowledge and the possibilities of technology could transform the way people work. " That's a harder problem. Seeing how new skill knowledge of other people's work should change a design is a skill and a new way of thinking for many people.

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