Building A Stellar Business: A Structured Guide to Financial by Lorraine Kennedy, Michele Johnson

Strategy

By Lorraine Kennedy, Michele Johnson

4 out of 5 small companies fail. allow us to assist you enhance your odds via aiding you to get a powerful knowing of your financials. Michele Johnson and Lorraine Kennedy have over forty years' event in accounting and fiscal research and feature prepare a uniquely based advisor to assisting you get geared up in, and enhance your knowing of, each monetary element of your small business. commence with a enterprise check-up, upload monetary providers help, construct a robust enterprise group and defend your resources. Use this advisor to begin you down the trail of monetary wisdom and to get the "best and highest" use out of all those that give you the results you want, out and in of your online business.

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Where is your EBITDA located, anyway? —My upper or lower EBITDA? Never mind. 10 I Have a Strategy (No You Don’t) Most people confuse a strategy with a tactic. That’s a very common mistake. Okay, Gary, here’s the strategy. Now, listen up: We’re going to blast people with billions of emails! Emails with LINKS! Lots and lots of embedded LINKS! You got me? —Okay. What are we emailing them? It doesn’t matter! Just email them! And make sure you include links. Lots and lots of links! —You live a confusing life.

I Have a Strategy (No You Don’t) 39 Let’s recap. A strategy is a strategy if it has: 1. A purpose 2. A plan 3. A sequence of actions or tactics 4. A distinct, measurable goal A strategy isn’t a strategy without the power to execute it, Gary! —Well, even if we don’t have the power to make it work NOW, we might be able to make it work LATER. Later is just a theory, and how empty is a theory in the face of now? —That’s really profound. Did you just make that up? Or did somebody else say that? I believe Life is the only author.

It’s proof that I paid for a degree to learn about stuff that will help me build a company for the last century. —Oh. Well, wouldn’t you rather use your mind to create new knowledge? That’s more important than learning. That sounds too hard. I’d rather examine your EBITDA. —I should probably let my doctor do that. You’re right. Where is your EBITDA located, anyway? —My upper or lower EBITDA? Never mind. 10 I Have a Strategy (No You Don’t) Most people confuse a strategy with a tactic. That’s a very common mistake.

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