Apple Confidential 2.0 The Definitive History Of The World's by No Starch Press

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The base model now cost $3,495, had half the memory of the original and twice the speed. The high-end model, the Lisa 2/10, had more memory and a 10MB hard disk drive. 5-inch 400K Sony disk drive borrowed from the Mac. Lisa sales began picking up as the Mac pulled people into dealer showrooms and many realized they needed more power than the Mac offered. Still, Apple shipped three times as many Macs in its first 100 days than Lisas in its first year. In an attempt to consolidate the product line in January 1985, Apple changed the name of the Lisa 2/10 to Macintosh XL, dropped the other Lisa models, and introduced MacWorks, an emulation program that could run Mac software.

Html 43 44 Mike Scott Mike Markkula John Sculley Michael Spindler Gil Amelio Steve Jobs (interim) President 05/77 03/81 04/83 06/93 02/96 Mike Scott Mike Markkula John Sculley Michael Spindler vacant 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 77 78 79 80 81 82 83 84 85 86 87 88 89 90 Total Employees (regular, temporary, and contractors) CEO 05/77 03/81 04/83 06/93 02/96 07/97 91 92 93 94 Chairman 01/77 03/81 09/85 01/86 10/93 02/96 07/97 95 96 97 98 Mike Markkula Steve Jobs vacant John Sculley Mike Markkula Gil Amelio vacant Millionaire Mania A sample from Apple Confidential © 1999 Owen W.

In large measure, Apple contributed to its own undoing. First there was that list price just shy of $10,000. Apple simply had no experience selling computers at such a high price point, so it had to build an elitist, 100-person sales staff from the ground up. Then there was all that bundled software. Giving the customer everything they could possibly need must have seemed like a good idea at the time, but it stifled third-party development efforts. ” If all that wasn’t bad enough, Apple was also bedeviled by the Lisa’s floppy disk drives, which Jobs had stubbornly insisted on developing in-house, despite the fact that nobody at Apple had any experience designing a drive from scratch.

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