Download West Of Eden The End Of Innocence At Apple Computer

West of Eden: The End of Innocence at Apple Computer

Frank Rose

Format: Print Length

Language: English

Pages: 356

Publisher: Stuyvesant Farm Books (April 7, 2009)

ISBN: B00295MJHG

Format: PDF / Kindle / ePub

Size: 5.5 MB

Downloadable formats: PDF


West of Eden—first published in 1989, now updated with a new introduction that links these events to the present—tells how Steve Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he’d built.

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