Download The Starbucks Corporation Past Present And Future

The Starbucks Corporation: Past, Present and Future

Thomas Strutzmann

Format: Paperback

Language: English

Pages: 52

Publisher: GRIN Verlag (August 29, 2013)

ISBN: 3867468354

Format: PDF / Kindle / ePub

Size: 8.4 MB

Downloadable formats: PDF


Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success? Mistakes which other companies did - and Starbucks not: -companies didn?t rise enough money to finance growth -companies franchised too early and too widely -companies lost control of quality -companies didn?t invest in systems and processes -companies hired inexperienced people or the wrong people -companies were so eager to grow that they picked the wrong real estate locations. -companies didn?t have the discipline to walk away from a site if they couldn?t make the economics work. -All of them lost money, they didn?t use their years of losses to build a strong foundation for growth. You can?t create a world-class enterprise without investing it.

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