Download Strategies Of Multinationals In Central And Eastern Europe Innovation Systems And Embeddedness
Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Publisher: Palgrave Macmillan; 2009 edition (September 15, 2009)
Format: PDF / Kindle / ePub
Size: 6.3 MB
Downloadable formats: PDF
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.