Download Strategies Of Multinationals In Central And Eastern Europe Innovation Systems And Embeddedness

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Format: Hardcover

Language: English

Pages: 269

Publisher: Palgrave Macmillan; 2009 edition (September 15, 2009)

ISBN: 0230230555

Format: PDF / Kindle / ePub

Size: 6.3 MB

Downloadable formats: PDF


The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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