Download Rowntree And The Marketing Revolution 1862 1969

Rowntree and the Marketing Revolution, 1862-1969

Robert Fitzgerald

Format: Hardcover

Language: English

Pages: 768

Publisher: Cambridge University Press (January 27, 1995)

ISBN: 0521435129

Format: PDF / Kindle / ePub

Size: 9.5 MB

Downloadable formats: PDF

This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.

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