Download Rowntree And The Marketing Revolution 1862 1969
Rowntree and the Marketing Revolution, 1862-1969
Publisher: Cambridge University Press (January 27, 1995)
Format: PDF / Kindle / ePub
Size: 9.5 MB
Downloadable formats: PDF
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.